CNN TV no match for CNN.com

While audience for CNN TV is declining, AdAge reports:

Traffic continues to climb over at CNN.com, however, with unique users up nearly 25% to 26 million in April compared with the same period last year. That, coupled with the 90 million worldwide subscribers to CNN Mobile, suggests that CNN's breaking-news model fits in better online among sit-forward viewers than it does in the sit-back environment of America's living rooms.

"We're all pretty convinced that news doesn't break on TV anymore," said Eric Bader, senior VP-managing director of digital connections at MediaVest. "Almost everybody across pretty much every economic and age demographic learns of breaking news online, increasingly on mobile." He points to coverage of Sept. 11 as most representative of the shift. "People didn't have to channel surf to get to that urgent information, especially if you lived outside of New York."

Jun 13, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)

Discussion

1 comments about 'CNN TV no match for CNN.com'

whitman she lies just like bush about 911 she should be kicked out of her office to she is a two face bitch lies about everything

Posted by ernie frohlich at June 26, 2007 6:23 AM

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