Time cracks the online whip

In an internal memo posted on Gawker.com, Time managing editor Rick Stengel prods the newsweekly's writers to stop thinking of themselves as simply, well, newsweekly writers, and start contributing more to the web.

"If you cover a beat or territory with passion and expertise, you can and should cover it any medium," Stengel writes. That's the carrot. The stick: Failure to write for the web will count against Time writers in their evaluations.

"I suspect that some of you regard writing for TIME.com as an obligation, and not what you came to TIME to do" Stengel writes. "But times have changed, and we have to change with them."

Jun 19, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)

Discussion

0 comments about 'Time cracks the online whip'

Post a comment

Name:

Email Address (will not be published):

Comment on "'Time cracks the online whip'":


Security code:     Enter code to post:

Site Map