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Washington Post VP: Look to small sites for innovation

WashingtonPost.com has launched its first hyperlocal site, LoudounExtra.com, which provides coverage of community-level news and events for Loudoun County, Va., including user-generated content, multimedia, searchable databases, e-mail reminder services and in-depth coverage of area school sports.

Here is a look at some of the features on LoudounExtra.com, from a note on the site:

News: LoudounExtra.com includes all of the Loudoun County news from The Washington Post and the twice-weekly Loudoun Extra, but will also feature news updates exclusive to LoudounExtra.com. Look for the latest police reports, weather reports, community news and more throughout the day.

Restaurant guide to more than 300 restaurants in Loudoun County.

Calendar with tons of listings of school events, community organization get-togethers, local government meetings, county fairs, bar bands and art exhibits. The site will soon even send event reminders to your e-mail account or call your cell phone.

School guide: A wealth of information about the 85 schools that are located in Loudoun County, including profile articles, links to state report cards, plus photos and panoramic images.

Multimedia storytelling: Using photo galleries, video, audio and other multimedia tools, LoudounExtra.com is committed to telling the stories of our community in new and innovative ways.

Guide to places of worship: A searchable guide to more than 150 churches and places of worship in Loudoun County including information on religious denomination, congregation size, contact info, service schedules, photos, panoramic images and more.

Guide to moving to Loudoun: For newcomers to the county, basic information to help with the moving process.

History of Loudoun: Coverage and gallery of historic photos showcasing the rich history of Loudoun.

Local blogs: LoudounExtra.com features two exclusive blogs: Living In LoCo and Linked Up In Loudoun. Living In LoCo is Tammi Marcoullier's take on interesting things in Loudoun County. The Linked Up In Loudoun blog is a continuously updated look at interesting items published on other sites by newspapers, news organizations, local homeowners' associations, area volunteer fire departments, other bloggers in the region, and any other sites that discuss noteworthy happenings in Loudoun.

Web cams: Wanting to check out what the traffic might be like on your commute? The Washington Post currently has two strategically placed web cams (one on Route 28, the other Route 50), with plans to add at least two more in the near future.

The Washington Post is also currently building searchable databases of building permits, homes sales, and many other publicly available records.

The Washington Post also will be adding a powerful community-publishing section to the site, allowing readers to share their stories, photos and videos. Readers will also have the ability to get LoudounExtra.com updates sent to their mobile phone, iPod (or any mp3 player), e-mail and more.

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