AP to close 'Asap' site in October

The Associated Press is shutting down its 2-year-old premium multimedia service aimed at youths, "asap," because not enough news organizations subscribed to it to make it financially viable.

"Originally conceived as a premium service to help newspapers reach the 18-to-34 age group, asap had evolved into a broader product aimed at readers of all ages," AP says. "In addition to news stories, asap produced videos, podcasts and multimedia packages."

ASAP is currently producing about 15 multimedia packages a week. AP says some of the work produced by the asap staff will be integrated into the rest of AP's products.

Jul 29, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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