MSNBC.com, NYTimes.com partner
As part of a new partnership between NBC and The New York Times, MSNBC.com and nytimes.com will share content, with Times stories published on MSNBC.com and NBC video published on nytimes.com.
Note that MSNBC.com already has a partnership with washingtonpost.com, so now the site will have both Times and Post stories on it.
Press Release
NBC NEWS/MSNBC.COM AND THE NEW YORK TIMES/NYTIMES.COM ANNOUNCE
COLLABORATION ON POLITICAL COVERAGE AND NATIONAL POLITICAL CONTENT FOR THE
2008 CAMPAIGN
NEW YORK - July 30, 2007 - The New York Times and NBC News/msnbc.com
announced today that they will collaborate on coverage of the 2008
presidential election, drawing on both news organizations’ strengths in
political journalism. Effective today, the two entities will work together
to showcase each other’s journalism on their web sites, in video and in
print, and to broaden and deepen their coverage of the campaign for viewers
and readers.
As part of this collaboration:
--Msnbc.com will publish premium national political content from
NYTimes.com on its award-winning website that reaches 28 million monthly
unique users. (Source: Nielsen//NetRatings).
--The New York Times will have access to NBC News’ premium political video
content for streaming and publishing on NYTimes.com.
--NBC News will have first access to breaking news and enterprise reporting
from New York Times journalists on the campaign trail for all its on-air
and online platforms.
--The New York Times will have first access to breaking news from NBC News
journalists on the campaign trail for its various platforms.
The organizations will explore ways to work together on day-to-day
political coverage and at major political events. They will also look for
opportunities for joint enterprise reporting on the candidates and major
issues and developments in the campaign. The collaboration will be in
addition to, and will not replace, the news organizations’ existing
relationships with other content partners.
“The 2008 campaign is already the biggest political story of our lifetimes,
and getting bigger and more complex with every passing day,” said Mark
Lukasiewicz, vice president of Digital Media for NBC News. “This
collaboration gives our organizations the ability to cover all the bases,
with a powerhouse combination of top-quality journalism and top-flight
technology delivering the story to viewers and readers wherever, and
whenever, they want it.”
“Collectively, The New York Times, NBC and msnbc.com can deliver the most
comprehensive and innovative multimedia reporting on the 2008 election in
media,” said Vivian Schiller, senior vice president and general manager of
NYTimes.com. “Our combined reach across platforms exceeds 45 million.”
“Adding the New York Times to the reach and expertise of msnbc.com and NBC
News gives us an unparalleled ability to cover politics in the most
meaningful way on every platform,” said Jennifer Sizemore, Editor in Chief
of msnbc.com. “Working together, we're positioned to deliver the most
complete political coverage available.”
Jul 31, 2007 | E-MAIL | SAVE | PRINT
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