CNN: Leading the pack in... newswriting?

Web 2.oh's Craig Stolz writes:

The folks at CNN have figured out what editors of newspapers figured out by the 1920s or so but then (how?) forgot when they made the transition to the Web: People skim the news, scanning headlines, decks, picture/captions, and reading (sometimes) ledes and (rarely) the story to the jump and (very rarely indeed) all the way to the end.

But the biggest group of people skims headlines, decks, pictures and captions. This is the news consumer, both in print and online.

The most successful newspaper websites don’t seem to get this. Many use only the headlines that appear in the day’s paper, or those that come on top of wire service stories. The best of them handcraft blurbs for stories that get bigger display. A few get pictures and captions.

Aug 29, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(1)
Tags: crowdsourcing Tags: facebook Tags: crowdsourcing

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1 comments about 'CNN: Leading the pack in... newswriting?'

great information to the people

Posted by pudji wibowo at August 29, 2007 8:22 AM

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