TimesSelect Reader analysis

Jon Garfunkel conducts a very detailed analysis of The New York Times' TimesSelect initiative in an attempt to determine whether the Times lost influence, audience, or money over the last two years as a result of the project.

Among his findings:

I counted the number of references from the blogs to fifty popular political columnists & bloggers. According to data from Google Blog Search, the references to the 7 Times Op-Ed columnists grew by eight times, while the sample set grew by ten times. Still, the Times's top three stars (Friedman, Krugman, Brooks) remained in the top 7 sports.

Nov 06, 2007 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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