Growing your Audience seminar fellowships
TOTAL COMMUNITY COVERAGE IN CYBERSPACE:
GROWING YOUR AUDIENCE
December 6 - December 8, 2007
Los Angeles, CA
USC Annenberg School for Communication
In partnership with The Maynard Institute
Fellowships are available for 18-20 online journalists for this special seminar focusing on helping news organizations understand the impact of changing demographics on their audience and their content. Topics will include:
* The latest research on how various demographic groups engage with the internet.
* The keys to ensuring your content reflects the interests and voices of all of your community members.
* The different tools available for engaging your audience in a “conversation” and building social networks.
* The Fault Lines that should inform content develop and editorial decision-making.
WHO SHOULD APPLY: Journalists, editors, programmers and product managers of major online news, information, and user-generated content web sites (such as Yahoo! News, MSN, MSNBC.com and AOL.com as well as those working for major online news operations for "traditional" organizations who have active daily programming roles and responsibilities).
WHEN AND WHERE: December 6-8, 2007
Knight Digital Media Center
USC Annenberg School for Communication
Los Angeles, CA
COST: Fellowships cover lodging, meals, expert instruction and reference materials. Fellows are responsible for travel expenses.
HOW TO APPLY: Applications can be completed online at
http://www.knightdigitalmediacenter.org/seminars/how_to_apply/
DEADLINE: Friday, Nov. 9, 2007
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