Dallas Morning News creates video trailer for newspaper series

The Dallas Morning News created a video "trailer" for a new newspaper/online series called Unequal Justice and posted it on You Tube. Clever idea to try to pull in new readers. So far 27 people have viewed the video.

PolitiFact.com, a project of the St. Petersburg Times and Congressional Quarterly, also created a promotional online video, leading Anthony Moor, AME for Online at DallasNews.com, to wonder whether this is the beginning of a trend.

What do you think?

November 11, 2007 | BY JONATHAN DUBE