Local search is fastest growing online ad category

MediaPost reports that local online advertising is expected to increase by 32 percent to $7.7 billion in the next year, according to a new report by research firm Borrell Associates Inc.

Paid local search is expected to remain the fastest-growing ad category, nearly doubling to $1.8 billion and accounting for almost a quarter of local online ad spending. Local e-mail will climb by 54 percent to $233 million, while local banners and listings will increase 18.4 percent to $5.6 billion.

By 2010, local search and e-mail are forecast to comprise half the local online ad market. But the report predicts an overall flattening or decline in local online ads in four years as the category approaches $10 billion.

"Things can't go on this well forever," said Borrell Associates President Gordon Borrell. "We've had double-digit growth for the last eight years, so it has to slow down at some point."

Nov 16, 2006 | E-MAIL | SAVE | PRINT | PERMALINK | DISCUSS(0)
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