Newspapers increase online job ads

Fearful of losing lucrative classified ad revenue to online competitors, newspapers are finally catching on and embracing online help-wanted ads, according to a new study. Forty-nine percent of the 250 largest newspapers in the United States now sell help-wanted ads that appear only on the paper’s Web site, according to a study by media research company Corzen. That’s a 32 percent increase from the fourth quarter of 2002, the study said.

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