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Old Spice Guy is social media rockstar
July 13, 2010 · Filed Under Social Media
The Old Spice Guy is a social media rockstar. As part of a brilliant viral marketing campaign, The Old Spice Guy has been creating and sending out videos via Twitter to bloggers who have written about him, YouTube commenters, and various people who have tweeted at him.
Below is a video he sent to Digg founder Kevin Rose, who tweeted that he had pneumonia. After seeing this, he wrote, “HOLY SH*T, best get well video EVER.”
Twitter’s Robin Sloan describes the clips as “video popcorn.” The Atlantic suggests they could be a “new model for online video.” Here are some more details from Mashable.
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Tej Kohli
