Online advertising trends

Advertisers are looking hard at online news sites again. Sharon Knitter of the Tribune Interactive takes a look at advertising trends and what they mean for online media. From the 2004 ONA Annual Conference.

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October 7, 2005 by
Filed Under: Tips and Tools

COMMENTS

  • http://www.freekii.com Online Advertising

    In 1920 majority of shareholders sold their stake in Ford because they insisted the auto industry had reached its peak. Maybe they were right in light of the events with the Big 3 recently.

    Many are saying that Online Advertising has reached its peak already.

    Major trends follow the S-curve where it takes 50% of the time to reach 10% of the market and the same amount of time to reach 90%.

    With that logic, online advertising is now at 8-9% of all marketing budgets. It would be a strong indicator then in the next 10-12 years it will be 90%.

    We are about to witness a major shift and transfer of wealth. Which side will you be on? Online Advertising with FreeKii.com served over 40 million ads in 2008.