Right now, the bulk of online journalism is text-based. MediaShift’s Mark Hannah wonders whether we are starting to see the shift toward a more television-like experience for online journalism, as print publications beef up their video offerings.
As web video continues to surge among traditional and newer news outlets alike, one wonders whether, in the future, textual content will take a backseat to televisual content. With cheapening bandwidth and constantly improving streaming technology, the technological barriers for this shift would be fairly low. And with text-based news organizations ramping up their capabilities on this front, there will be a steady supply of video. And video ads are booming as well, with eMarketer predicting that online video ads will make up 15% of all online ad revenues by 2016, up from 7.9% this year.