Oreo’s brilliant real-time marketing Super Bowl ad

Oreo made one of the most brilliant real-time marketing moves ever in the midst of the Super Bowl, responding within 20 minutes to the blackout at the Superdome by tweeting out an image of an Oreo cookie against a black background and the words, “You can still dunk in the dark.” The image quickly went viral, leading some on Twitter to even go so far as saying Oreo had won the Super Bowl “Ad Bowl.”