‘Paid content is the way to go’

Interesting Q&A with Louis Borders, the man behind KeepMedia, the new magazine article portal launched this week. Asked about whether he sensed a change in thinking about paid content, he said, “The biggest thing that happened in paid content this year so far was when AOL announced that their Time magazines were going to go behind the AOL pay wall, which is a huge statement that paid content is the way to go. We were pretty excited about that. The more content that moves behind the pay wall, the more willing people will be to pay.”