As “Podcasting” (downloadable audio programs for the iPod) takes off, it’s offering a new potential outlet for news organizations. Among the news organizations already offering Podcasts: several National Public Radio stations (including Minnesota Public Radio and WNYC Radio), Air America, Seattle’s KOMO, Boston’s WGBH and the BBC. The BBC’s feeds are already getting as many as 100,000 downloads, according to digital-lifestyles.info.
With tens of millions of MP3 players out there and hundreds of millions of cell phones with MP3 capability, the potential is great. This form could even evolve into one where news organizations — print and TV, not just radio — create audio content that users can download and listen to in their cars on the way to work. Car commuters are a huge market that TV and print publications haven’t made many inroads into, and this could be their ticket.
(Know of any other news sites with Podcasts? Post them here)