Scientific American has launched a separate, stand-alone Web site, 60 Second Science. Based on SciAm’s daily podcast of the same name and updated 12x a day, 60 Second Science features audio/video podcasts, community commentary, links to key SciAm articles, social networking apps and widgets.
“This new site is an example of SciAm parlaying the success of its podcasts in a stand-alone site with an online, community-driven platform targeted to a young, tech-savvy audience,” says spokesman Scott Rosenblum. “For advertisers, the site presents an opportunity to reach an engaged audience of the science and technology literati – science and tech bloggers, their readers and influencers in social bookmarking communities.”
