Back in 2006, Steve Jobs predicted that in five years there would be no more printed newspapers, according to former WSJ publisher Gordon Crovitz. “His deadline has passed,” Crovitz says. “But his intent was to be provocative. He wanted to challenge older media to adapt to how he thought people would consume their product.”
Jobs, Crovitz says, then shared a story that he said would explain his view of the future of newspapers:
“I have a dog,” he said. “I love to take my dog to the park, throw him a stick and have him fetch it.” Whenever they went to the park, Jobs said, “I would wish I could go toss a stick more often.” My expression must have indicated that I wasn’t quite sure where his story was going. He explained: “Whenever I have the time to pick up the printed version of the newspaper, I wish I could do this all time, but our lives are not like that anymore.”
He thought daily newspapers should evolve to suit how he wanted to consume information. When he released the iPad a few years later, he was glad to help news publishers by letting people access their favorite news sources on a portable, constantly updated and beautifully produced tablet. Many readers now use their iPads to get news and information, either through iPad applications or through the tablet as a handy web-browsing device.