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Study reveals high interest In live, local mobile video

December 10, 2009 · Filed Under Future of Media, Research and Studies 

According to a new Magid Media Labs study commissioned by the Open Mobile Video Coalition (OMVC), mobile consumers in the U.S. respond enthusiastically to the notion of watching live, local mobile DTV.

When asked what live video they want to see, nearly nine out of ten survey respondents say they are interested in watching live news and weather programming while on the go.

The national survey of 1,000 adults reveals that local news and information content will drive live mobile DTV, as 88% of respondents expressed interest in watching this content on mobile devices including laptops, netbooks, cellular handsets, and smartphones.


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