If you are curious how social media analytics firms are helping brands, Networked Insights, a social media analytics and marketing start-up, has published a free report, tied to the Super Bowl, on how you can use real-time social data to understand your audiences and deliver them relevant content. Using Super Bowl-related examples, the report offers ideas on [...]
Internet ad spending increased in 2009
Internet display advertising expenditures increased 7.3 percent in 2009, aided by sharply higher spending from the telecom, factory auto and travel categories, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Total advertising expenditures fell 12.3 percent in 2009 to $125.3 billion as compared to 2008
Online Advertising Rate Prices Take a Tumble
Advertising Age reports: “Cost-per-thousand ad impressions for online publishers are generally off about 20%, according to several people on both the buying and selling side, and sell-through rates are dropping. And where publishers used to unload 60% of their inventory, some are now able to sell only 30%.”
