David Verklin, the former CEO of Aegis Media Americas, one of the five largest buyers of advertising time and space in the nation, says in this video interview that TV has moved from a device to “an experience” in the past 36 months. He believes advertisers will continue to spend a lot of dollars on [...]
The Internet’s share of global ad spending is expected to grow in the next several years, and pass newspaper ad spending for the first time in 2013.
Playboy has unveiled a less racy, advertiser-friendly redesign of its Web site that it hopes will open the door to marketers who might otherwise shy away from racier content, MediaWeek reports.
Ken Lerer, chairman of The Huffington Post and this year’s Hearst New Media Professional-in-Residence at Columbia’s J-school, discussed web advertising with James Smith, chief revenue officer at HuffPost, and Shane Steele, former VP Digital Media Coca Cola; now VP Marketing, Tremor Media.
Survey: Online journalists more optimistic about future of journalism than newspaper or TV journalists
Digital journalists are optimistic about the future of their industry, more so than those working for more traditional media outlets, according to a new survey of select members of the Online News Association produced by the Project for Excellence in Journalism.
Chicago Tribune runs a pretty smart creative media ad for the Alliance for Climate Protection that took over 404 pages.
Fortune reports: “Hearst, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers including the financially imperiled San Francisco Chronicle, has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines.”
This post was submitted by Rachelle Money, who works with Wordtracker and writes for its newsletter. Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication’s online traffic has grown 150%. Hearst publishes 15 of the world’s most popular magazines such as Cosmopolitan, Esquire, Oprah’s O Magazine, and Good Housekeeping as well as [...]
Advertising Age reports: “Cost-per-thousand ad impressions for online publishers are generally off about 20%, according to several people on both the buying and selling side, and sell-through rates are dropping. And where publishers used to unload 60% of their inventory, some are now able to sell only 30%.”