David Verklin, the former CEO of Aegis Media Americas, one of the five largest buyers of advertising time and space in the nation, says in this video interview that TV has moved from a device to “an experience” in the past 36 months. He believes advertisers will continue to spend a lot of dollars on [...]
Hearst to launch a wireless e-reader
Fortune reports: “Hearst, which publishes magazines ranging from Cosmopolitan to Esquire and newspapers including the financially imperiled San Francisco Chronicle, has developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines.”
Hearst Magazine Increased Web Traffic By 150% with SEO and Wordtracker
This post was submitted by Rachelle Money, who works with Wordtracker and writes for its newsletter. Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication’s online traffic has grown 150%. Hearst publishes 15 of the world’s most popular magazines such as Cosmopolitan, Esquire, Oprah’s O Magazine, and Good Housekeeping as well as [...]
Online Advertising Rate Prices Take a Tumble
Advertising Age reports: “Cost-per-thousand ad impressions for online publishers are generally off about 20%, according to several people on both the buying and selling side, and sell-through rates are dropping. And where publishers used to unload 60% of their inventory, some are now able to sell only 30%.”
