Search engine optimization — SEO — seems likes alchemy to the uninitiated, but there’s a science to it. Search engines reward pages with the right combination of ranking factors. To help demystify what seems murky and inexact science to many, Search Engine Land has created a wonderful “Periodic Table Of SEO Ranking Factors.” Click on the [...]
Hearst Magazine Increased Web Traffic By 150% with SEO and Wordtracker
This post was submitted by Rachelle Money, who works with Wordtracker and writes for its newsletter. Since using the Wordtracker keyword research tool Dan Roberts says Hearst Publication’s online traffic has grown 150%. Hearst publishes 15 of the world’s most popular magazines such as Cosmopolitan, Esquire, Oprah’s O Magazine, and Good Housekeeping as well as [...]
Can SEO’s and Journalists Really Be Friends?
Search engine optimization (SEO) makes journalists groan if my experience of a busy newsroom in a national paper is anything to go by. Journalists will bristle at the idea of ‘stuffing keywords’ into their copy, while managers who often don’t understand SEO themselves rail about falling circulation figures and the need to get the extra [...]
