Make Every Ad Perform Like a Super Bowl Ad

If you are curious how social media analytics firms are helping brands, Networked Insights, a social media analytics and marketing start-up, has published a free report, tied to the Super Bowl, on how you can use  real-time social data to understand your audiences and deliver them relevant content. Using Super Bowl-related examples, the report offers ideas on […]

Real-time reactions to Super Bowl ads on Twitter

BrandBowl2010 — a new Super Bowl advertiser tracking site from Mullen and Radian 6 — offers near real-time analysis for an immediate look at pre-, post- and in-game Twitter reactions to the Super Bowl spots everyone will be watching, Mashable reports.