In a panel at SXSW titled “The Secret Path to Success in Online Video,” panelists said the four main keys are targeting niches, being consistent, marketing your content and building your brand. Not exactly top secret secrets, but good advice nonetheless.
In the next week thousands of digital media entrepreneurs, executives, investors and geeks are descending on Austin for SXSW Interactive, what many refer to as “Spring Break for Geeks.” The event is a series of more than 5,000 panels, keynotes and parties that cover every topic you could possibly imagine. Here is a column I wrote [...]
Two dozen leaders in journalism, technology and business at SXSW Interactive in Austin talked with FRONTLINE about long-form journalism, social media and video viewing.
Interesting ideas coming out of South by Southwest (SXSW). Here are a few good summaries: