Tease those readers

Here’s a simple way to get readers coming back to your site for more:
Washingtonpost.com knows just how starved NFL fans — and local Redskins fans in particular — are for off-season news. The Post has planned a series of 32 team-by-team off-season wrap-ups — and smartly listed the date each team’s piece is going to run on their Web site in the right rail of each story — a great way to whet the appetites of the NFL-obsessed fans everywhere, and a good lesson on how editors can use their planning budgets to help draw future Web traffic.