The Aggregator That Newspapers Like
August 3, 2009 · Filed Under Business Bytes
While some media organizations have objected to aggregation and even fought it legally, others are embracing it, and one company that is working closely with media organizations is Daylife, which powers aggregation for USA Today, The Washington Post, NPR and the New York Post. And now the company is looking outside news organizations.
The New York Observer reports:
Daylife is also transitioning its focus from traditional media companies to brands and advertisers. Every organization seems to need an online presence that keeps up with the real-time Web. Hiring a blogger to write a few posts isn’t enough anymore (or perhaps not in the budget).
Whether a sports brand is looking for bios on baseball players or a pet store needs the latest articles on puppy nutrition, Daylife plans to be the go-to data aggregator for hire.
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