What does the future of media hold? A new Apple TV, Pandora streaming in cars, increased reader engagement thanks to tablets, according to the speakers at the first day of Business Insiders’ Ignition: Future of Media conference.
Among the most interesting take-aways so far:
Apple analyst Gene Munster predicts an Apple TV will be coming next year, in time for the holiday season, and will be so amazing that anyone thinking of buying a TV now should wait. Among other things, he predicts an all-in-one device that can be operated via voice commands.
- Pandora is working with car manufacturers to integrate Pandora seamlessly so that you can listen to it in your car as easily as you listen to the radio, using touch and voice commands. See video here.
- A consistent theme from several panelists throughout the day was that online advertising is broken and doesn’t work – especially banner ads and 30-second pre-roll ads.
- Both The Financial Times and Mercury Radio Arts, Glenn Beck’s company, are now earning more than 50 percent of their revenue from digital.
- Twitter now has more than 2,400 advertisers, according to Adam Bain, Twitter’s chief revenue officer.
- User engagement on the iPad is stunning compared to the web. Pulse CEO Akshay Kothari said users spend 20-30 minutes at a time reading articles in the Pulse app.