The future of television advertising

David Verklin, the former CEO of Aegis Media Americas, one of the five largest buyers of advertising time and space in the nation, says in this video interview that TV has moved from a device to “an experience” in the past 36 months. He believes advertisers will continue to spend a lot of dollars on “television” but they will be able to easily buy programs across all sorts of devices and experiences at once, both live and video-on-demand.