The smartphone is the primary screen for teens

One in four teenagers are “cell-mostly” internet users, who say they mostly go online using their phone, challenging marketers’ assumption that the mobile is consumers’ “second screen,” reports The Brand Republic.

Mary Madden, senior researcher for the Pew Research Centre’s Internet Project and co-author of the report, said: “The nature of teens’ internet use has transformed dramatically — from stationary connections tied to shared desktops in the home to always-on connections that move with them throughout the day.

“In many ways, teens represent the leading edge of mobile connectivity, and the patterns of their technology use often signal future changes in the adult population.”