Times’ City Room Blog To Appear in Print
January 14, 2008 · Filed Under Innovation, New York Times
The New York Observer reports that City Room, the local news blog on The New York Times website, will soon get some space in the print edition of the Metro section, according to the blog’s editor, Patrick LaForge.
While items from City Room are regularly repackaged as Metro stories and published in the paper—three short dispatches from Albany might be synthesized into one article for the next day’s paper, for instance—Mr. LaForge said that in the future, articles from the blog that run in the print edition could appear under a clearly marked “City Room” banner.
Mr. LaForge described the initiative as an effort to give more exposure to the City Room brand—and to drive print readers to the Web site.
“There are a lot of people who read the print section who just aren’t aware of how much is available on the Web,” Mr. LaForge said. “A lot of that stuff doesn’t get in the paper. So how can we tell readers, ‘Hey, you might want to go check some of this out’?”
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