Tips on doing multimedia online from washingtonpost.com

Great Q&A with Tom Kennedy, the managing editor for multimedia at Washingtonpost.Newsweek Interactive, in which he discusses the site’s award-winning video.

Our main effort is to provide story-telling that is driven by the subject’s natural action, and a lot of the narrative structure comes from capturing real moments unfolding before the camera. Narration/titling may be used to impart information but because the video will often be seen in combination with text stories as a single experience, a lot of the weight of presenting “facts” may be borne by accompanying text, freeing the video to focus on character exposition and contextual expression of the emotional truth of the story.