Tips and Tools
Tips from viral web greats
Lee Gomes interviews some of the folks who have created some of the most popular viral videos online to see what advice they have on how to make successful video online:
"The Internet moves very fast," says Gary "Numa Numa" Brolsma. "Your video has to be funny, or get to the point, very quickly. People are clicking all the time. If you don't hook people in the first 15 seconds, they'll move on."
Nov 14, 2007 | E-MAIL THIS | PERMALINK | DISCUSS
Wall St. Journal to Make Web Site Free, Murdoch says
Update: After reports Tuesday that Rupert Murdoch, the chairman of the News Corporation, says he expects to make access to The Wall Street Journal’s Web site free, a top Dow Jones executive told Editor and Publisher the comments were premature.
Continue reading "Wall St. Journal to Make Web Site Free, Murdoch says" ...
Nov 14, 2007 | E-MAIL THIS | PERMALINK | DISCUSS
Washington Post blog guidelines
"A group led by Outlook Editor John Pomfret and involving editors and reporters from the newsroom and wpni has drafted guidelines for blogging on washingtonpost.com," says an internal memo obtained by FishbowlDC:
Continue reading "Washington Post blog guidelines" ...
Nov 5, 2007 | E-MAIL THIS | PERMALINK | DISCUSS
Writing Headlines for the Web online seminar
In print editions, headlines work with photos, graphics and other display type to engage readers. But Web headlines rarely get those visual clues to inform readers. In this News University Webinar, you'll learn how to write direct, unique headlines that engage your online readers and to balance the needs of readers with search engines.
Nov 3, 2007 | E-MAIL THIS | PERMALINK | DISCUSS
Hyperlocal Live Fire Maps: How to Do It?
An invitation to brainstorm hyperlocal and portable disaster content delivery.
Oct 31, 2007 | E-MAIL THIS | PERMALINK | DISCUSS
What Jay Rosen Learned from Assignment Zero
A good summary in this post from Jay Rosen:
Division of labor is the key creative decision in acts of distributed reporting. Grok the motivations or it can’t be done. Watch for ballooning coordination costs as ramp up succeeds. Where the small pieces meet the larger narrative the alchemy of the project lives. Shared background knowledge raises group capacity. Extant communities already coordinate well.Here's video of Rosen discussing the lessons he learned.
Oct 30, 2007 | E-MAIL THIS | PERMALINK | DISCUSS
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