Traffic to magazine websites is growing

February 18, 2008 · Filed Under Business Bytes, Future of Media 

Traffic to consumer magazine Web sites grew 8.1 percent during the fourth quarter of 2007, according to data released by the Magazine Publishers of America, FolioMag.com reports.

According to the MPA, the growth of these sites is “more than three times” the growth rate of the overall U.S. Internet audience, which increased 2.4 percent during the same period.

· Written by Jon · 3 Comments

Comments

3 Responses to “Traffic to magazine websites is growing”

  1. links for 2008-02-19 « Leo Brogioni blog on February 19th, 2008 8:25 am

    [...] Traffic to magazine websites is growing (tags: fotoinfo2_aggiornamenti) [...]

  2. John McGrath on February 22nd, 2008 10:11 am

    Magazine site traffic has to be growing faster than the overall rate of growth for web traffic, otherwise it’s actually shrinking, relatively.

    This is the problem many newspaper sites face. They tout their growth, but it’s actually below the overall rate of growth, which means they’re losing market share, even online. Silicon Alley Insider has outlined this disturbing trend. Blunt title: “Newspaper Web Sites Growing? Sure. But Papers Still Screwed.”

    http://www.alleyinsider.com/2008/2/newspaper_web_sites_offsetting_some_print_loses

  3. Break up the newspapers - go niche! | New Media Bytes | Online journalism, web production and promotion on March 10th, 2008 7:47 am

    [...] that is why magazines websites are experiencing higher traffic growth (via cyberjournalist). Magazines are niche, they play to particular interests of their readers. People interested in [...]

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