Twitter to launch political advertising

Twitter is beginning for the first time this week to sell political advertising, in an attempt to capitalize on the upcoming election cycle and the key role Twitter is already playing as part of the national political conversation, Politico reports.

“We’ve had five years to watch and observe how people are using the platform organically and we know politicians are active on the platform, and we know that consumers enjoy the messages from those politicians,” Twitter’s president of global revenue, Adam Bain, said in an interview. “We’re excited about the election cycle, and we think that ads both in the timeline and in search are a huge opportunity.”

He said Twitter’s political advertising will begin with a splash, with early clients including five presidential campaigns. Though Bain declined to name the first campaigns to sign on, a source said Mitt Romney’s presidential campaign and the Democratic Senatorial Campaign Committee are among the early advertisers.

As with Google ads, rates are determined by advertisers bidding on search terms.