Twitter users like mainstream media less than bloggers

While mainstream media accounted for about 80% of all items linked in blogs, while online about a third of links on Twitter are to mainstream media sites, according to The State of the News Media 2010 report.

While new media – particularly bloggers – congregated around different story lines than the national press, it was still traditional outlets that provided most of the original reporting. American legacy outlets like newspapers and broadcast networks accounted for 80% of all items linked to stories on blogs. International legacy outlets like the BBC and The Guardian in Britain accounted for 20%. Web-only sites, on the other hand, did not make up even 1% of the links….


Twitter users strayed farther from the mainstream press. Here, Web-only, U.S.-based outlets accounted for nearly the same amount of news links (31.6%) as U.S. legacy outlets (31.6% for online-only sources and 31.9% for legacy outlets). The Web sites of U.S. newspapers accounted for a mere 2.8% of the links, not even a tenth of the presence they had among blogs. International sources counted for a third of the links on Twitter (33.6%), but nearly all of that came from links to one site on one day – http://helpiranelection.com/.

COMMENTS

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    I think this is simply because Twitter is used for more casual social networking– it's more about what's going on with individuals and celebrities. Bloggers are more likely to try and evoke thought, to post about things relevant to news and society and technology and whatnot. It's a little less egocentric. :o ) (I'm not trying to be insulting, by the way. I heart Twitter just as much as the next gal.)

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    I think this is simply because Twitter is used for more casual social networking– it’s more about what’s going on with individuals and celebrities. Bloggers are more likely to try and evoke thought, to post about things relevant to news and society and technology and whatnot. It’s a little less egocentric. :o ) (I’m not trying to be insulting, by the way. I heart Twitter just as much as the next gal.)

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    I think this is simply because Twitter is used for more casual social networking– it's more about what's going on with individuals and celebrities. Bloggers are more likely to try and evoke thought, to post about things relevant to news and society and technology and whatnot. It's a little less egocentric. :o ) (I'm not trying to be insulting, by the way. I heart Twitter just as much as the next gal.)

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