The Newspaper Association of America (NAA) released its quarterly numbers for the industry in September — and for the first time since the association started tracking and breaking out online ad revenue five years ago, the category dipped into negative territory, E&P reports.
Newspaper publishers have been counting on double-digit advances in online revenue to help make up for the loss of print ads. It was the last tool they could use for positive spin. So are the latest results only a small jolt? Or are newspapers in for a real shock in quarters to come?
