Interesting data about the growth of Twitter and social media in this recent study from Edison Research and Arbitron.
Highlights of the study include:
Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
51% of active Twitter users follow companies, brands or products on social networks
For the complete report, including a downloadable PDF of the slides and executive summary, click here: Twitter Usage in America: 2010 – Complete Report