Why Brian Williams’ blog is striking

Brian Williams dispatches for a blog he calls “The Daily Nightly” are striking in two main respects, The New York Times’ says.


Brian Williams dispatches for a blog he calls “The Daily Nightly” are striking in two main respects, The New York Times’ says.

One is the light he periodically sheds, in real time, on deliberations among his “NBC Nightly News” colleagues, including their disagreements on the evolving lineup of that night’s newscast. The other is the criticism he occasionally levels at himself and the program when he feels either has come up short.

“About last night’s broadcast: immediately after we got off the air it was clear (based on my own gut, those whose opinions I respect, and viewer response) that we had missed the mark on two elements,” he wrote, under the heading “Morning Mea Culpa,” at 12:05 p.m. on Aug. 18. He went on to describe a series titled “Pain at the Pump,” which had sought to answer the basic question of why gasoline prices vary wildly, even on the same street.

“We called the dynamic ‘maddening’ – and I’m afraid our attempt at an answer might have been equally maddening,” he wrote, before adding, a few sentences later, “While the segment was the work of some our most talented folks … I fully accept the ultimate blame for any miscommunication.” He also took “full responsibility” for the intermittent failure of a search tool on the MSNBC Web site, to which he had directed viewers as a means to find the cheapest gas in their neighborhoods.

In terms of traffic, though, the blog still gets only as much traffic in a week as tvnewser.com – written by a 19-year-old junior at Towson University in Maryland – gets in a day (about 27,000).