Why Jim Romenesko’s Ad Rates Are on the Rise

In the few months since Jim Romenesko left Poynter to launch his own site, he has quickly built up an audience of more than 300,000 uniques a month. Clearly he had a lot of loyal users. But he’s also been quick to break news as well.

I’m having a great time on my own, trying some new things and getting readers involved in the site. My body clock doesn’t know I’m “semi-retired,” so I’m still getting up anywhere between 5 a.m. and 7 a.m. I keep posting and tweeting through the day and evening as items come to me….

Traffic is great, of course, but I’m not obsessed with it. I have gone days without looking at real-time traffic stats. I know that people at other journalism sites — cough, cough — stare at Chartbeat all day; I don’t. I figure if I post an interesting and entertaining story or graphic, it will probably get good traffic….


Read the full story at Advertising Age.