Wired, Fortune publish Steve Jobs ebooks

Wired and Fortune moved quickly to publish Steve Jobs’ ebooks following his death. What’s surprising is more publishing companies did not do so. Every magazine and newspaper company these days should be thinking like this.

Even many independent publishers have whipped up quick Kindle ebooks – you can see all of them here.

Wired’s is available via its iPad app and the Kindle store. More details here.

Fortune’s, ironically, is only available via Kindle – no sign of it in the iPad app store. More details here.

  • Arnold Handelman

    This rapid publishing of the ebook on Steve Jobs is a logical benefit from the sea change occuring in the publishing industry. It is also very revealing. Ebooks are cheaper; faster to publish; easier to distribute and distribute widely; more convenient to take with you. They are doing for books what napster and then itunes did for music. Ebooks are revolutionary for authors. No more tedious sending of manuscripts to publishers and then waiting breathlessly for long periods of time before the usual rejection slip, only to be followed by the same banal process.
    Now an author can get an ebook up in a few days–and make better royalties. It’s easier to become a best seller. It’s easier to disseminate your ebook to huge numbers of readers who become loyal fans, making future ebooks ever more profitable. For the consumer, ebooks offer a plethora of choices of good literature. More people are becoming readers perhaps with fewer hours of mind-numbing reality TV shows.
    The books are cheaper. Even the ebooks that were sold by simple websites often at a $29 pricepoint, are starting to lose sales to Kindle and other ebook platforms at a $9.99 pricepoint, or cheaper. The consumer benefits. For entrepreurial authors, ebooks give you a way to acquire a big and profitable database of fans. You sell a lot of ebooks cheaply, and a lot of the readers become fans. They will often then migrate to the author’s websites, ezines, webinars, membership sites or even coaching programs–all at a much higher pricepoint than the original ebook that was the bait to hook the customer. Better than the loss-leaders of yesterdays book clubs that offered several hardcover books for $1 if you joined their book-of-the-month program. That was a cumbersome and costly method of soliciting customers, often using direct mail for their pitch. Ebooks are better and cheaper and faster.
    With ebooks, the Steve Jobs instant book example will proliferate and become the norm. Of course, competition will improve ebook reader technology, and drive prices down, to the point where they’ll be irresistible and owned by everybody. It’s a win-win revolution–except for the old school bookstores, distributors and publishers who don’t adapt quickly to this tsunami of change by way of ebooks.