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WSJ: washingtonpost.com’s ‘Hyperlocal Flop’

June 4, 2008 · · 3 Comments

The Wall Street Journal looks at why washingtonpost.com’s hyperlocal experiment led by Rob Curley, LoudonExtra.com, hasn’t attracted the audience that was hoped.

LoudounExtra.com remains little more than a skeleton of the site its architects pledged to build. One reason: the team of outsiders didn’t do enough to familiarize itself with Loudoun County or engage its 270,000 residents.

Written by Jonathan · Filed Under Citizen Media Monitor, Online News and Convergence Tips, Tips and Tools  · · 3 Comments



Comments

3 Responses to “WSJ: washingtonpost.com’s ‘Hyperlocal Flop’”

  1. Linker Barn: Monday, June 9 on June 9th, 2008 1:06 am

    [...] Wall Street Journal pees on WaPo’s hyperlocal [...]

  2. Kicking Rob Curley while he’s down « Jason Kristufek’s We Media blog on June 9th, 2008 6:44 am

    [...] WSJ: washingtonpost.com’s ‘Hyperlocal Flop’ [via Zemanta] [...]

  3. john m on June 9th, 2008 8:42 pm

    With a draw area of 270,000 residents, Loudoun County is hardly hyperlocal.

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