WSJ: washingtonpost.com’s ‘Hyperlocal Flop’
June 4, 2008 · · 3 Comments
The Wall Street Journal looks at why washingtonpost.com’s hyperlocal experiment led by Rob Curley, LoudonExtra.com, hasn’t attracted the audience that was hoped.
LoudounExtra.com remains little more than a skeleton of the site its architects pledged to build. One reason: the team of outsiders didn’t do enough to familiarize itself with Loudoun County or engage its 270,000 residents.
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With a draw area of 270,000 residents, Loudoun County is hardly hyperlocal.