WSJ: washingtonpost.com’s ‘Hyperlocal Flop’
June 4, 2008 · Filed Under Online News and Convergence Tips, Social Media, Tips and Tools
The Wall Street Journal looks at why washingtonpost.com’s hyperlocal experiment led by Rob Curley, LoudonExtra.com, hasn’t attracted the audience that was hoped.
LoudounExtra.com remains little more than a skeleton of the site its architects pledged to build. One reason: the team of outsiders didn’t do enough to familiarize itself with Loudoun County or engage its 270,000 residents.
